Moss studies what’s winning in your niche, makes carousels, ads and videos in your brand, and posts them everywhere.
Plan my week for Fernway
Learned your brand
Colors, fonts, products and tone from fernway.co
Found 14 ads running 30+ days for “morning routine”
Hooks and formats saved to your board
Drafted 10 carousels, 3 product ads, 2 videos
In your brand, built on what’s already working
Scheduled to TikTok, Instagram and 4 more
Nothing goes out until you approve it
15 drafts ready
Review & scheduleMoss learns your brand, checks what is working in your niche and drafts the week. You review it, and Moss posts it.
Just the URL. No brand book, no onboarding call, no prompt to write.
Single-origin beans, roasted on Tuesdays, at your door by Friday.
Shop the beansLogo, colors, voice and products come from your site. Then Moss checks which ads and posts are winning for your keywords.
Single-origin beans, roasted on Tuesdays, at your door by Friday.
Shop the beansCarousels, ads and videos, all in your brand kit. Review the drafts, and Moss posts them on schedule.
Off the boil for 30 seconds. 94°C, not 100.
Ground coffee goes flat fast. Grind right before you brew.
1 : 16. That's 20g coffee to 320g water. Write it on the jar.
Pour a splash, wait 30s. Let the gas out, let the flavor in.
4 brewing mistakes (we made all of them) #coffeetok
okay this pour-over kit fixed my mornings
the bloom is the whole secret
0:18Give Moss a few keywords. It watches TikTok and the Meta Ad Library for them every day and keeps only the ads and posts that are clearly working.
vitamin c serumbarrier repairAdd keywordBrightening, without the sting.
HaldenShop nowI tried 9 serums so you don't have to
@skinwithjoYour barrier called.
MoruShop nowDay 1 vs day 30, no filter
@dermdiariesSave one to a board and Moss breaks it down: the hook, the format, how it's built. One click remixes it into a carousel, ad or video in your brand. Moss copies the structure, never the footage, photos or words.
Brands stop paying for ads that don't sell. Moss pulls the Meta Ad Library for your keywords and marks anything running 30 days or more as proven.
When a brand runs a dozen versions of one idea, it's working. Moss counts the variants behind every ad and groups the duplicates.
A post's views are compared with that creator's own recent posts, so a small account having a big week shows up next to the big names.
Spot something good on your own feed? The Mostly extension for Chrome saves any TikTok, Instagram post or Meta ad to a board in one click, and Moss breaks it down like the rest.
TikTokInstagramMeta Ad LibraryI tried 9 serums so you don't have to
@skinwithjoMoss builds new formats and hooks from what's winning in your niche, then makes them in your brand: carousels, product ads, product videos, UGC avatars, storyboards and clips.
“More serum means better skin.”
5 habits that quietly wreck your skin
Two pumps. Then moisturise.
A new carousel structure and opening hook each week, taken from posts that are working, in your type, colors and voice.
Moss picks the right one per job. You can pick your own.
Approve a week of carousels, ads and videos over coffee. Moss posts each one to all six channels right on schedule, at 6am or midnight. Then it shows you what worked.
TikTokInstagramYouTubeCold brew, but actually good
The end-of-day desk reset
Plants for your darkest corner
Things nobody tells you before your first 10K
How we pack your order
One coat, four outfits
Cold brew, but actually good
Plants for your darkest corner
Things nobody tells you before your first 10K
The end-of-day desk reset
TikTokInstagramXLinkedInFacebookYouTubeCold brew, but actually good
TikTok48.2KInstagram31.6KYouTube14.9KLinkedIn6.3KX4.1KFacebook3.4KNext week Myth vs fact is winning. Three more in the plan, fewer listicles.
Illustrative numbers. Yours come from your own posts.
Carousels, ads and videos land on one calendar. Pick the slots, pick the channels.
Each post goes out natively to TikTok, Instagram, X, LinkedIn, Facebook and YouTube on time.
Views, saves and engagement per post and per channel. Moss plans next week around your top formats.
Mostly ships an MCP server and a CLI, so the agents you already use can call Moss. Ask from Claude, Cursor, Codex or your own bot to research a niche, make a carousel, ad or video, or queue a post. It all lands in your Mostly library, on-brand.
@moss make 3 carousels from this week's launch notes
Three decks are in your library, in your fonts and colors. Want TikTok captions too?
Agents that call Moss over MCP or the CLI. Hover or tap one to see a request.
Connect an account once in Mostly and Moss can post to it, pull its analytics and read what is running there.
Paste the config into any MCP client and Moss shows up with your brand kit, products, tracked keywords and drafts. Posting stays in Mostly, so nothing goes live from another app without your approval.
{ "mcpServers": { "mostly": { "url": "https://mostly.so/api/mcp", "headers": { "Authorization": "Bearer YOUR_MOSTLY_API_KEY" } } }}A hire costs a salary. A stack of tools costs a bill per tool, and someone still has to run it all. Switch on what you pay for today and compare it with one Moss.
Your stack today
$179/mo
7 tools · $2,148 a year
With Mostly
You save
$130/mo
That's $1,560 a year, in one place, with one login.
Prices checked Nov 2026 on each vendor's pricing page: entry plan that does the job, billed monthly, USD. Foreplay, Canva, HeyGen, Creatify, OpusClip, Buffer, Hootsuite, Metricool.
Both plans come with Moss, research, the studio and publishing. Start with a 7-day free trial, the full allowance unlocks when it converts.
For a few brands researching and posting a few times a week.
$0 for 7 days, then billed monthly
~48carousels a month
2,000 credits, refreshed monthly
Includes
For agencies and portfolios, daily posting and a small team.
$0 for 7 days, then billed monthly per seat
~121carousels a month
5,000 credits per seat, refreshed monthly
Everything in Starter, plus
7-day free trial on both plans: 300 credits, 1 brand, 3 of each keyword type, 3 competitor profiles and 2 connected apps. Card required, cancel before day 7 and you won't be charged.
Carousel estimate: 5 slides at standard resolution, 41 credits each. Credits also cover images and video. Unused credits don't roll over.
Moss is the AI agent inside Mostly. Give it your website and it learns your brand, checks what is working in your niche, and drafts a week of carousels, ads and videos. You review the drafts and Moss posts them.
You add keywords for your niche and Mostly tracks TikTok and Meta ads for them. It scores outliers, such as ads that keep running for weeks or posts that beat the account's usual numbers, and you save the good ones to boards. The Chrome extension saves from TikTok, Instagram and the Meta Ad Library as you browse.
No. Moss copies the structure of a winner, like the hook, the pacing and the layout, and rebuilds it with your brand, your products and your words. It doesn't reuse the original images, video or copy.
TikTok, Instagram, X, LinkedIn, Facebook and YouTube, from one calendar. You can also download anything Moss makes and post it wherever you like.
GPT Image 2.5 Sunburst is the default for images and MiniMax H3 is the default for video. You can switch to other models, including Nano Banana, Seedance, VEO and Grok Imagine, when a job calls for it.
Moss starts from your own site, so the first drafts already use your colors, products and tone. Tell it what to change, like "less salesy" or "shorter hooks", and it remembers for next time.
Yes. Every draft is editable, and nothing goes live until you approve it or put it on your schedule.
Yes. Mostly has an MCP server and a CLI. Paste the config into your MCP client and you can ask Moss to research a niche, make a carousel, ad or video, or queue a post. Posting still happens in Mostly, with your approval.
Yes. Mostly pulls performance for the posts it publishes, and Moss uses what did well when it plans the next batch.
Each paid plan refills a pool of credits every month, and you spend them on any format: carousels, image ads, videos, UGC and clips. The pricing section shows what each one costs. Pro lets you top up at $0.01 a credit.
Yes. You own everything you upload and everything you make with Mostly. Our Terms give us a limited license to run, improve and promote the service.
Starter and Pro start with a 7-day free trial. We ask for a card up front but charge nothing until day 7, and you can cancel before then from Settings.
Yes. Cancel from Settings whenever you like. You keep access until the end of your billing period and you won't be charged again.
Paste your website. Moss learns your brand, checks your niche and drafts your first week of posts.
Carousels, product ads and short videos Moss made for small brands. Open one to see every slide.
Carousel · GPT Image 2.5 Sunburst
Product ad · GPT Image 2.5 Sunburst
Carousel · GPT Image 2.5 Sunburst
Product ad · GPT Image 2.5 Sunburst
Carousel · GPT Image 2.5 Sunburst
Product ad · GPT Image 2.5 Sunburst
Carousel · GPT Image 2.5 Sunburst
Product ad · GPT Image 2.5 Sunburst
Carousel · GPT Image 2.5 Sunburst
Product ad · GPT Image 2.5 Sunburst
Carousel · GPT Image 2.5 Sunburst
Product ad · GPT Image 2.5 Sunburst
Carousel · GPT Image 2.5 Sunburst
Product ad · GPT Image 2.5 Sunburst
Carousel · GPT Image 2.5 Sunburst
Product ad · GPT Image 2.5 Sunburst
Carousel · GPT Image 2.5 Sunburst
Product ad · GPT Image 2.5 Sunburst
Carousel · GPT Image 2.5 Sunburst
Product ad · GPT Image 2.5 Sunburst
Carousel · Nano Banana 2.1
Product ad · GPT Image 2.5 Sunburst
Carousel · Nano Banana 2.1
Product ad · GPT Image 2.5 Sunburst