TJ
TJ Sim
Founder · Singapore
Builds Mostly and still answers a lot of the support inbox. Reach out, it is usually a real reply.
Most founders and small teams know what they want to say. What they lack is the hours to research, design, write and post every single day. Mostly gives them that time back.
We started Mostly in Singapore after watching small teams burn their weeks on content that nobody saw.
The pattern was always the same. Scroll for ideas, guess what might work, fight a design tool, write captions for six apps, post, forget, repeat. Agencies cost too much. Freelancers need briefing. Generic AI tools give you a blank box and a pile of off-brand images.
So we built Moss, a creative agent that works the way a good content team does. It studies what is winning in your niche, makes carousels, ads and videos in your brand, publishes them everywhere, and learns from every result.
Your content team. Mostly automated. The part that stays yours is the taste.
Moss does the research, the drafts and the posting. You keep the final say on what goes out under your name.
Good marketing is rarely a blank page. We start from what is already winning in your niche, then make it yours.
Colours, voice, products and past wins live in one place, so the hundredth post looks like the first one you loved.
What you upload and make in Mostly belongs to you. We never use your content to train AI models.
We use Moss to market Mostly. A small group with the right agent can out-ship a department.
Founder · Singapore
Builds Mostly and still answers a lot of the support inbox. Reach out, it is usually a real reply.
Paste your website and get your first week of posts drafted in your brand.