Mostly vs Reel.farm

Reel.farm automates faceless TikTok slideshows across many accounts. Mostly makes carousels for your brand: Moss reads your site and designs every slide in your colors, fonts and voice, for TikTok and Instagram.

Make my first carousel Compare prices

Facts checked November 2026

The short version

Reel.farm is built for volume across many faceless TikTok pages. Mostly is built for one brand (or a few) that wants carousels that look and sound like it.

Where Reel.farm is stronger

Unlimited TikTok accounts and team members on every plan
Up to 750 slideshows a month
API access and a Skill.md for agents

Where Mostly is stronger

Carousels in your brand kit, not a generic faceless style
Posts to Instagram as well as TikTok
Image ads, product videos and storyboards in the same plan
Free plan: Moss builds your brand kit before you pay

Feature by feature

What each one actually does.

Anything in Mostly that isn't fully live yet is labelled Beta, Rolling out or Coming soon.

CapabilityMostlyReel.farm

TikTok & Instagram carouselsDesigned slide by slide in your brandFaceless slideshows, 10 to 200 formats

Brand kit from your websiteColors, fonts, voice and products, read from your URL

AI agent that plans and makes postsMoss plans, writes and designs from a chatAPI and Skill.md

Image & product adsUses your real product photos

AI UGC avatarsTalking-head avatarsBetaAI UGC selfie images and videos

Auto-post to TikTok & InstagramNative photo carousels, on a scheduleTikTok only

Unlimited TikTok accounts

Content calendarWeek and month views, retry failed channels

Use it from Claude, ChatGPT or CursorMoss via MCP and the mostly CLIBetaAPI access

Pricing

Both prices, plainly.

Taken from each pricing page in November 2026. Prices change, so check before you buy.

Mostly

StarterAbout 48 carousels a month. 3 Brands
$29/mo ($24 billed yearly)
ProAbout 121 carousels a month. 10 Brands
$49/mo ($41 billed yearly)

Flat plans, not per channel or per seat. Top up anytime at $0.01 a credit.

Reel.farm

Growth100 slideshows, 10 formats
$49/mo
Scale250 slideshows, 20 formats
$95/mo
Enterprise750 slideshows, 200 formats, bring your own Anthropic key
$195/mo

Every Reel.farm plan includes TikTok publishing, scheduling, unlimited TikTok accounts and unlimited team members. Source: reel.farm, reel.farm/pricing.

Mostly vs a team

A social media team, without the payroll.

A hire costs a salary. A stack of tools costs a bill per tool, and someone still has to run it all. Switch on what you pay for today and compare it with one Moss.

Ad research

Carousels and design

AI UGC and avatars

Video ads

Clipping

Scheduling

Analytics

Your stack today

$179/mo

7 tools · $2,148 a year

With Mostly

You save

$130/mo

That's $1,560 a year, in one place, with one login.

Start with your site

Prices checked Nov 2026 on each vendor's pricing page: entry plan that does the job, billed monthly, USD. Foreplay, Canva, HeyGen, Creatify, OpusClip, Buffer, Hootsuite, Metricool.

Which one fits

Pick the one that fits your week.

Both are good tools for different jobs. Here's when we'd point you to each.

Choose Reel.farm if

You run many faceless TikTok pages
You need hundreds of slideshows a month
TikTok is your only channel

Choose Mostly if

You're growing one brand and want it to look like you
You post to Instagram as well as TikTok
You want product photos and real brand assets in your slides
You want to see Moss work on your brand before paying

Switching over

From Reel.farm to Mostly in minutes.

No import scripts. Moss starts from your website, so there's nothing to rebuild by hand.

01
Paste your website
Moss builds your brand kit, so slides use your colors, fonts and products.
02
Pick your formats
Ask Moss for the slideshow styles that work for you, or browse examples.
03
Connect and schedule
Connect TikTok and Instagram and approve a week of carousels.

FAQ