Hootsuite runs social for teams with inboxes, listening and approvals. Mostly is for brands that need the posts themselves: Moss designs carousels in your brand and posts them to TikTok and Instagram.
Hootsuite is built for social teams managing many accounts, messages and reports. Mostly is built for making the content. If you need both, they sit side by side.
Anything in Mostly that isn't fully live yet is labelled Beta, Rolling out or Coming soon.
Taken from each pricing page in November 2026. Prices change, so check before you buy.
Flat plans, not per channel or per seat. Top up anytime at $0.01 a credit.
Hootsuite prices per user and lists annual billing on its plans page. A two-person team on Standard is about $198/mo. Source: hootsuite.com, hootsuite.com/plans.
A hire costs a salary. A stack of tools costs a bill per tool, and someone still has to run it all. Switch on what you pay for today and compare it with one Moss.
Your stack today
$278/mo
8 tools · $3,336 a year
With Mostly
You save
$229/mo
That's $2,748 a year, in one place, with one login.
Prices checked Nov 2026 on each vendor's pricing page: entry plan that does the job, billed monthly, USD. Foreplay, Canva, HeyGen, Creatify, OpusClip, Buffer, Hootsuite, Metricool.
Both are good tools for different jobs. Here's when we'd point you to each.
No import scripts. Moss starts from your website, so there's nothing to rebuild by hand.
Moss builds your brand kit from your site, so every carousel starts in your colors, fonts and voice.
Sign in through each platform. Keep Hootsuite for your inbox and listening if you rely on them.
Ask for a week of carousels, approve them, and schedule. Download any deck to reuse elsewhere.
For making and posting TikTok and Instagram carousels, yes. For inbox management, listening and enterprise reporting, no. Many teams use Mostly for content and keep a suite like Hootsuite for community work.
Hootsuite Standard is $99 per user per month on annual billing. Mostly Starter is $29/mo and Pro is $49/mo with up to 3 team members, flat.
No. Mostly focuses on making and publishing content. Replies and DMs stay in the native apps or your inbox tool.
Those channels are built and rolling out. TikTok and Instagram carousels are live today, and you can download any carousel to post anywhere.
Paste your website. Moss learns your brand and hands you a carousel worth posting.