Monitored Keywords & Automated Sweepers

Mostly includes a background surveillance engine powered by Trigger.dev that automatically tracks keywords and niches for your brand.

How It Works

1. Keyword Registration:

   • You or Moss (via chat) add a search query (e.g. hair loss shampoo, retinol purge, crm software).
   • Categorize the keyword into strategic buckets: PAIN_POINT, PRODUCT, COMPETITOR, BUYING_INTENT, or DESIRED_OUTCOME.
   • Choose a target platform (TIKTOK, META, REDDIT, or ALL) and monitoring frequency (DAILY or WEEKLY).

2. Automated Cron Sweeper:

   • Every 4 hours, Mostly's background sweeper (scheduledBrandKeywordsIngestTask) claims pending keywords whose nextRunAt timestamp has elapsed.
   • It triggers a 7-day lookback search on TikTok / Meta to capture newly uploaded viral videos and paid creatives.

3. Outlier Filtering & Deduplication:

   • Discovered videos are scored and deduplicated against existing creatives in your workspace.
   • Videos exceeding outlier virality thresholds are indexed with hook text, transcripts, and metadata.

4. Brand Knowledge Graph Enrichment:

   • Fresh discoveries automatically populate your brand's Discover feed, update trending topic summaries, and become queryable by Moss during chat strategy sessions.

Adding Keywords

• From the Discover UI: Click the Keywords button in the Discover header or radar tab to open the keyword management modal.
• Via Chat Agent (Moss): Simply ask Moss in chat: "Start tracking 'cold plunge routine' on TikTok daily" and Moss will register the keyword for you.