The Core Tabs

Discover is organized into 6 dedicated workspaces:

1. Posts (Organic Virality)

What it is: A real-time feed of viral organic videos from TikTok and Instagram.

Key metrics: Outlier score, view velocity, shares, comment sentiment, and hook text.

How to use it: Identify emergent cultural formats, audio trends, and authentic UGC aesthetics before they saturate paid ad channels.

2. Ads (Direct-Response Paid Ads)

What it is: High-performing paid direct-response ads actively scaling on Meta Ad Library and TikTok Top Ads.

Key metrics: Active run duration, hook retention score, CTA angles, and visual format.

How to use it: Reverse-engineer proven conversion angles, problem-agitation hooks, and competitor offer structures.

3. Engage (High-Intent Community Discussions)

What it is: Real consumer discussions, questions, pain points, and objections scraped from Reddit and comment sections.

How to use it: Discover verbatim customer language, unaddressed product flaws in competitor reviews, and new angle ideas.

4. Explore Formats (Creative Archetypes)

What it is: Curated library of repeatable direct-response video structures (e.g., Green Screen Reaction, Before/After Split, Founder Story, 3 Reasons Why).

How to use it: Select a format to instantly load its script structure into Script Studio.

5. Radar (Competitor & Creator Surveillance)

What it is: Automated continuous monitoring for specific competitor brands or top UGC creators.

How to use it: Add competitor social profiles to automatically ingest every new post and ad they publish.

6. Boards (Curated Swipe Files)

What it is: Organize discovered videos into custom moodboards, swipe files, or client project folders.

How to use it: Save inspiration directly from the feed to reference when drafting briefs.